Romania’s Biggest Marketing Conference of the Year
25-26 Aprilie 2024 // HOTEL JW MARRIOTT // BUCURESTI

Program conferinte 2023

ZIUA 1 (11.05) - DIGITAL MARKETING CONFERENCE DAY 1

Prima zi a evenimentului a adus impreuna specialisti din companii si agentii cu experienta in marketingul interactiv si comunicare online. Conferinta a inclus prezentari si dezbateri despre tactici si campanii cu rezultate dovedite, oferind profesionistilor din marcom kit-ul de informatii necesar pentru a face fata provocarilor actuale din mediul digital.

08.00 - 08.45 INREGISTRAREA PARTICIPANTILOR
Cafeaua, croissantul si locul preferat ii asteapta pe cei mai matinali dintre participanti.
09.00 - 11.00 SESIUNEA 1
Future of Marketing: Reimagining What it Means to be a Brand
The Game Changer - Embracing the Third Major Shift in Technology

Catalin Stroe

Industry Manager, Google Romania

Social Buzz Builders: Secrets to Captivating Content That Hooks Your Audience

Cosmina Tapliuc

Digital Marketing Manager, McDonald’s Romania

Navigating the New Era: Embracing the Future of Privacy-First Advertising Strategies

Olimpia Norsesovici

Head of Marketing & Sales, MGID

Beyond the Hype: Practical uses of Generative AI in Brand Marketing

Dr. Annie Hou

SVP - Global Head of AI & Behavioural Sciences, MRM London

Moderator

Cristian Manafu

CONFERENCE HOST

11.00 - 11.30 PAUZA DE CAFEA
O cafea alaturi de profesionistii in domeniu este intotdeauna un moment bun de socializare
11.30 - 13.00 SESIUNEA 2
Going Forward: Launching Creative Digital Campaigns
May I Have Your Attention, Please? Why Attention Is a New Paradigm for the Digital Advertising

Katarzyna Kabiesz

Head of Insights for CEE, Teads

United by Stories: The Art of Storytelling through Brand Collaborations

Sinziana Stoicescu

DIGITAL CHANNELS SENIOR MANAGER, BAT ROMANIA

Codin Oraseanu

Co-Founder, Black Rhino Radio

Virtual Visibility: In-Game Advertising as a Marketing Game Changer

Vytautas Paukstys 

CEO & Founder, Eskimi

Moderator

Cristian Manafu

CONFERENCE HOST

13.00 - 14.00 PAUZA DE PRANZ
Ca intotdeauna, la mijlocul zilei, participantii sunt asteptati la un pranz de 5 stele
14.00 - 15.30 SESIUNEA 3
Hot Tactics: Leveraging Digital Marketing Innovations
From Viral to Valuable: Leveraging TikTok Ads for Unbeatable Brand Exposure

Alex Victoriu

Partnerships Lead, TikTok Central Europe

The Clash of Titans: Navigating the Big 4 in Social Media and Unlocking the Secrets of Influencer Marketing

Andrei Elvadeanu

Quantitative Research Director, iSense Solutions

A New Advertising Era: Cultivating Sustainable Practices for Long-Term Digital Success

Adrian Biciu

Commercial Director SEE, Adform

Moderator

Cristian China-Birta

CO-FOUNDER, KOOPERATIVA 2.0

15:45 - 17.15 SESIUNEA 4
Digital Champions: Getting Insights from High Performing Brands

Simona Panait

HEAD OF CORPORATE MARKETING & COMMUNICATIONS, SAMSUNG ELECTRONICS ROMANIA

Diana Stan

HEAD OF DIGITAL & MARKETING COMMUNICATION, ENGIE ROMANIA

Silviu Buidan

Head of Digital Marketing, KAUFLAND ROMANIA & MOLDOVA

Gabriel Eremia

Marketing & Product Director, Arctic

Ionut Andrei

CEO & Founder, v8 interactive

Adrian Pasarica

Head of Marketing, Orkla Foods

Moderator

Stefan Chiritescu

Chief Strategy Officer, McCann Worldgroup

ZIUA 2 (12.05) - DIGITAL MARKETING CONFERENCE DAY 2

A doua zi a fost dedicata examinarii celor mai noi tendinte si strategii in marketingul digital, precum si a instrumentelor si platformelor disponibile pentru a ajuta companiile sa-si creasca afacerile online. Participantii au avut oportunitatea de a se intalni cu experti in domeniu si de a discuta despre cele mai bune practici si strategii care au avut succes in piata de marketing digital.

08.00 - 08.45 INREGISTRAREA PARTICIPANTILOR
Cafeaua, croissantul si locul preferat ii asteapta pe cei mai matinali dintre participanti.
09.00 - 11.00 SESIUNEA 1
The Brand Renaissance: Envisioning the Future of Marketing in a New Era
Digital Fusion: Creating a Winning Marketing Strategy with Integrated Tactics

Laura Mihaila Andrei

Director of Marketing & Communication & CX, Raiffeisen Bank

The TikTok Effect: How Brands Can Tap into the Platform's Creative Culture to Boost Engagement

Maria Man

Data Intelligence Strategist, Leo Burnett

Outsmart the Competition: Creating Winning Marketing Strategies with AI

Rafal Tromczynski

CEO, Digital First AI

Revolutionizing Advertising: Retail Media Networks as an Alternative to Major Social Platforms

Sabin Belusica

Senior Performance Lead, Httpool

Moderator

Cristian Manafu

CONFERENCE HOST

11.00 - 11.30 PAUZA DE CAFEA
O cafea alaturi de profesionistii in domeniu este intotdeauna un moment bun de socializare
11.30 - 13.00 SESIUNEA 2
New Marketing Mindset: Transforming Strategies for Tomorrow's Customers
From Insights to Impact: Transforming Marketing Wisdom into Powerful Strategies

Laurentiu Ion

Marketing Manager Europe, Energy Category, PepsiCo

Cultivating the Halo Effect: Leveraging the Power of Native Advertising to Strengthen Your Brand's Image and Win the Performance Battle

Paulina Tsathiri

Commercial Director Marketplaces GR, RO, CY, Project Agora

Content Victory: How Carrefour Revolutionized Their Digital Content Strategy

Nicoleta Baicu

Head of Digital & Ecommerce Marketing, Carrefour Romania

Valentin Suciu 

Co-Founder & CCO, Jam Session Agency

Marius Tudor

Group Creative Director, Jam Session Agency

Moderator

Cristian Manafu

CONFERENCE HOST

13.00 - 14.00 PAUZA DE PRANZ
Ca intotdeauna, la mijlocul zilei, participantii sunt asteptati la un pranz de 5 stele
14.00 - 15.30 SESIUNEA 3
Adapting Your Digital Strategy in a Fast-Paced Digital Landscape
The Dawn of the Creator: Decoding Social through the Eyes of Creators

Nurya Doorenbos

TK.Lab Strategist, Ogilvy Social.Lab Belgium

Creative Alchemy: Transforming Digital Marketing with Innovative Strategies

Ioana Zamfir

Executive Creative Director, MRM Romania

Optimizing Your Digital Advertising Campaigns: The Power of Automation

Marina Dumitru

PPC Specialist, Conversion

Moderator

Cristian China-Birta

CO-FOUNDER, KOOPERATIVA 2.0

15:45 - 17.15 SESIUNEA 4
Digital Champions: Navigating the Challenges and Opportunities in the World of Online Advertising

Orlando Nicoara

Managing Partner, eAD

Dana Bulat

General Manager, United Media Services

Dragos Stanca

Partner, ThinkDigital

Andrei Bereanda

Head of Digital, PRO TV

Alex Visa

Chief Digital Officer, GroupM

Moderator

Gabriel Patru

Brand Strategist, Therefour.io

ZIUA 2 (12.05) - DIGITAL MARKETING MASTERCLASSES

Pe 12 mai, participantii au avut ocazia de a intra in contact cu partea practica a marketingului cu o zi special gandita ca un laborator de idei, care s-a concentrat pe modul de implementare a tacticilor si solutiilor pe platformele digitale. Subiectele din cele 2 training-uri au aratat participantilor cum sa aplice diferite solutii de succes in cadrul companiilor lor. Afla detalii.

Digital Marketing Forum aduce o serie de avantaje partenerilor, contribuind la pozitionarea brandului, determinand asocierea acestuia cu specificul evenimentului si oferind oportunitatea de a interactiona direct cu persoane importante pentru companie.
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