Romania’s Biggest Marketing Conference of the Year
25-26 Aprilie 2024 // HOTEL JW MARRIOTT // BUCURESTI
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Program conferinte 2023

Pregatim o noua editie si aceasta pagina este in curs de actualizare. Vei gasi aici subiectele abordate, dar si specialistii care vor urca pe scena. Intre timp, te invitam sa descoperi agenda editiei trecute.

ZIUA 1 (11.05) - DIGITAL MARKETING CONFERENCE DAY 1

Prima zi a evenimentului a adus impreuna specialisti din companii si agentii cu experienta in marketingul interactiv si comunicare online. Conferinta a inclus prezentari si dezbateri despre tactici si campanii cu rezultate dovedite, oferind profesionistilor din marcom kit-ul de informatii necesar pentru a face fata provocarilor actuale din mediul digital.

08.00 - 08.45 INREGISTRAREA PARTICIPANTILOR
Cafeaua, croissantul si locul preferat ii asteapta pe cei mai matinali dintre participanti.
09.00 - 11.00 SESIUNEA 1
Future of Marketing: Reimagining What it Means to be a Brand
The Game Changer - Embracing the Third Major Shift in Technology
Social Buzz Builders: Secrets to Captivating Content That Hooks Your Audience
Navigating the New Era: Embracing the Future of Privacy-First Advertising Strategies
Beyond the Hype: Practical uses of Generative AI in Brand Marketing
11.00 - 11.30 PAUZA DE CAFEA
O cafea alaturi de profesionistii in domeniu este intotdeauna un moment bun de socializare
11.30 - 13.00 SESIUNEA 2
Going Forward: Launching Creative Digital Campaigns
May I Have Your Attention, Please? Why Attention Is a New Paradigm for the Digital Advertising
United by Stories: The Art of Storytelling through Brand Collaborations
Virtual Visibility: In-Game Advertising as a Marketing Game Changer
Moderator
13.00 - 14.00 PAUZA DE PRANZ
Ca intotdeauna, la mijlocul zilei, participantii sunt asteptati la un pranz de 5 stele
14.00 - 15.30 SESIUNEA 3
Hot Tactics: Leveraging Digital Marketing Innovations
From Viral to Valuable: Leveraging TikTok Ads for Unbeatable Brand Exposure
The Clash of Titans: Navigating the Big 4 in Social Media and Unlocking the Secrets of Influencer Marketing
A New Advertising Era: Cultivating Sustainable Practices for Long-Term Digital Success
Moderator
15:45 - 17.15 SESIUNEA 4
Digital Champions: Getting Insights from High Performing Brands

ZIUA 2 (12.05) - DIGITAL MARKETING CONFERENCE DAY 2

A doua zi a fost dedicata examinarii celor mai noi tendinte si strategii in marketingul digital, precum si a instrumentelor si platformelor disponibile pentru a ajuta companiile sa-si creasca afacerile online. Participantii au avut oportunitatea de a se intalni cu experti in domeniu si de a discuta despre cele mai bune practici si strategii care au avut succes in piata de marketing digital.

08.00 - 08.45 INREGISTRAREA PARTICIPANTILOR
Cafeaua, croissantul si locul preferat ii asteapta pe cei mai matinali dintre participanti.
09.00 - 11.00 SESIUNEA 1
The Brand Renaissance: Envisioning the Future of Marketing in a New Era
Digital Fusion: Creating a Winning Marketing Strategy with Integrated Tactics
The TikTok Effect: How Brands Can Tap into the Platform's Creative Culture to Boost Engagement
Outsmart the Competition: Creating Winning Marketing Strategies with AI
Revolutionizing Advertising: Retail Media Networks as an Alternative to Major Social Platforms
11.00 - 11.30 PAUZA DE CAFEA
O cafea alaturi de profesionistii in domeniu este intotdeauna un moment bun de socializare
11.30 - 13.00 SESIUNEA 2
New Marketing Mindset: Transforming Strategies for Tomorrow's Customers
From Insights to Impact: Transforming Marketing Wisdom into Powerful Strategies
Cultivating the Halo Effect: Leveraging the Power of Native Advertising to Strengthen Your Brand's Image and Win the Performance Battle
Content Victory: How Carrefour Revolutionized Their Digital Content Strategy
13.00 - 14.00 PAUZA DE PRANZ
Ca intotdeauna, la mijlocul zilei, participantii sunt asteptati la un pranz de 5 stele
14.00 - 15.30 SESIUNEA 3
Adapting Your Digital Strategy in a Fast-Paced Digital Landscape
The Dawn of the Creator: Decoding Social through the Eyes of Creators
Creative Alchemy: Transforming Digital Marketing with Innovative Strategies
Optimizing Your Digital Advertising Campaigns: The Power of Automation
15:45 - 17.15 SESIUNEA 4
Digital Champions: Navigating the Challenges and Opportunities in the World of Online Advertising

ZIUA 2 (12.05) - DIGITAL MARKETING MASTERCLASSES

Pe 12 mai, participantii au avut ocazia de a intra in contact cu partea practica a marketingului cu o zi special gandita ca un laborator de idei, care s-a concentrat pe modul de implementare a tacticilor si solutiilor pe platformele digitale. Subiectele din cele 2 training-uri au aratat participantilor cum sa aplice diferite solutii de succes in cadrul companiilor lor.

Digital Marketing Forum aduce o serie de avantaje partenerilor, contribuind la pozitionarea brandului, determinand asocierea acestuia cu specificul evenimentului si oferind oportunitatea de a interactiona direct cu persoane importante pentru companie.
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