Romania’s Biggest Marketing Conference of the Year
25-26 Aprilie 2024 // HOTEL JW MARRIOTT // BUCURESTI
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Program conferinte

ZIUA 1 (25.04) - DIGITAL MARKETING CONFERENCE DAY 1

Prima zi de conferinta reuneste profesionisti din companii de top si practicieni cu competente in marketing si publicitate online. Evenimentul aduce in prim-plan studii de caz relevante, prezentari de strategie si o dezbatere pe subiecte actuale, ca un „update” necesar la „sistemul de operare” al campaniilor de digital marketing.

08.00 - 08.45 INREGISTRAREA PARTICIPANTILOR
Cafeaua, croissantul si locul preferat ii asteapta pe cei mai matinali dintre participanti.
09.00 - 11.00 SESIUNEA 1
Moving Forward: Envisioning the Evolution of Marketing
Future Now: AI Trends That Shape Marketing Today

Andrew Davis

DIGITAL TRAINER, TALK DYGITAL

From Digital to Phygital: Building Brand Experiences in a Hyper-Connected World

Cosmina Tapliuc

DIGITAL MARKETING MANAGER, McDONALD’S ROMANIA

From Concept to Catalyst: How One Idea Can Drive Organizational Change

Mihai Ciuta

CX & RESEARCH COE LEAD, RAIFFEISEN BANK

The Future is Analytical: Transforming Data into Gold with Smart Marketing Strategies

Elena Tsiknakou

DIRECTOR OF ADVERTISER BUSINESS, PROJECT AGORA/TABOOLA

Moderator

Cristian China-Birta

CO-FOUNDER, KOOPERATIVA 2.0

11.00 - 11.30 PAUZA DE CAFEA
O cafea alaturi de profesionistii in domeniu este intotdeauna un moment bun de socializare
11.30 - 13.30 SESIUNEA 2
Sparking Creativity: Crafting the Next-Gen Digital Campaigns
Cutting Through the Noise: Real-World Applications of Generative AI

Cosmin Doroftei

HEAD OF A.I. INNOVATION, CODEZILLA

Standing Out From the Crowd: Amplifying Brand Communication Impact with Offline and Online Integration

Sinziana Stoicescu

DIGITAL CHANNELS SENIOR MANAGER, BAT ROMANIA

Engage Anywhere: Unveiling A Seamless Omnichannel Experience

Sergiu Gruita

REGIONAL INDUSTRY DIRECTOR CEE, TEADS

Turning Buzz into Benefits: Maximizing Brand Visibility Through Social Media Advertising

Raluca Radu

FOUNDER & MANAGING PARTNER, MTH DIGITAL

Moderator

Cristian Florea

TECH VLOGGER

13.30 - 14.30 PAUZA DE PRANZ
Ca intotdeauna, la mijlocul zilei, participantii sunt asteptati la un pranz de 5 stele
14.30 - 15.15 SESIUNEA 3
Digital Mastery: Embracing Marketing Innovations for Competitive Edge
AI is the Message: Redefining Marketing Communications in the Digital Age

Mugur Patrascu

MANAGING PARTNER, SCREEN NATIVE

Creative Case Study - This campaign should not exist

Ioana Ichim

GROUP CREATIVE DIRECTOR, VML

Dinu Gutu 

STRATEGIC PLANNER & ANTHROPOLOGIST, VML

Moderator

Cristian Manafu

SOCIAL MEDIA CONSULTANT

15:15 - 16.30 SESIUNEA 4
Exploring New Horizons with Digital Leaders
Navigating Digital Excellence: What Top Brands Can Teach Us
Sesiunea abordeaza modul in care mari branduri redefinesc peisajul digital prin strategii inovatoare si implementari creative. Sesiunea ne invita sa exploram bune practici dovedite si sa intelegem modul in care companii de top seteaza standardele in marketingul digital si se adapteaza la schimbarile din mediul online, oferind participantilor perspective valoroase si idei aplicabile.

Silviu Buidan

HEAD OF DIGITAL MARKETING, KAUFLAND ROMANIA & MOLDOVA

Orlando Nicoara

MANAGING PARTNER, eAD

Mihai Paduraru

GROUP BRAND MANAGER PREMIUM BRANDS, HEINEKEN ROMANIA

Andrei Chirila

CHIEF MARKETING OFFICER, FASHION DAYS

Ciprian Postelnicu

MEDIA & TOTAL CONNECTIONS PLANNING MANAGER, PEPSICO

Moderator

Ionut Andrei

CEO & FOUNDER, V8 INTERACTIVE

ZIUA 2 (26.04) - DIGITAL MARKETING CONFERENCE DAY 2

Conferinta din cea de-a doua zi a evenimentului se concentreaza pe analiza ultimelor tendinte din mediul online si pe noi abordari in sfera marketingului digital, alaturi de explorarea unor noi instrumente si platforme. Participantii vor interactiona cu specialisti recunoscuti in domeniu, schimband idei si experiente despre tactici eficiente si implementari verificate care au generat rezultate notabile in industrii competitive.

08.00 - 08.45 INREGISTRAREA PARTICIPANTILOR
Cafeaua, croissantul si locul preferat ii asteapta pe cei mai matinali dintre participanti.
09.00 - 11.00 SESIUNEA 1
A New Dawn for Brands: Redefining Marketing for Tomorrow
Dare to Stand Out: Embracing Bold Creativity in Marketing

Ionut Andrei

CEO & FOUNDER, V8 INTERACTIVE

Seasonal Refresh: Creative Boosts for Established Campaigns

Maria Chelemen

CONSUMER & DIGITAL MARKETING MANAGER, MOL ROMANIA

Influencer Impact: Strategies for Amplifying Your Digital Campaigns

Ana Nicolae

HEAD OF COMMUNICATION, AVON ROMANIA & MOLDOVA

Instant Impact: How Real-Time Engagement Transforms Social Media Strategy

Ana Pogonariu

SOCIAL MEDIA MANAGER, UNTOLD FESTIVAL

Moderator

Cristian China-Birta

CO-FOUNDER, KOOPERATIVA 2.0

11.00 - 11.30 PAUZA DE CAFEA
O cafea alaturi de profesionistii in domeniu este intotdeauna un moment bun de socializare
11.30 - 13.30 SESIUNEA 2
Marketing's New Era: Tailoring Tactics for the Future Consumer Landscape
Navigating the B2B Landscape: Crafting Digital Strategies That Connect and Convert

Corina Vilcea

HEAD OF GLOBAL DIGITAL MARKETING, B2B, BITDEFENDER

Digital Synergy: Crafting a Victorious Strategy Through Tactical Integration in Marketing

Cecilia Pavel

HEAD OF SEO, UNITED MEDIA SERVICES

Micro-Influencer Magic: Designing Campaigns for Maximum Reach and Engagement

Ionut Patrascoiu

CEO & FOUNDER, FAMEUP

Decoding Digital Platforms: A Comprehensive Study on Channel Effectiveness

Andrei Elvadeanu

QUANTITATIVE RESEARCH DIRECTOR, iSENSE SOLUTIONS

Moderator

Cristian Manafu

SOCIAL MEDIA CONSULTANT

13.30 - 14.30 PAUZA DE PRANZ
Ca intotdeauna, la mijlocul zilei, participantii sunt asteptati la un pranz de 5 stele
14.30 - 15.15 SESIUNEA 3
Responsive Digital Tactics: Staying Ahead in the Rapidly Evolving Digital Arena
Think Different, Engage Different: Creativity as a Social Media Superpower

Laurentiu Dumitrescu

CEO, DIGITAL STAR

Digital Dynamics: Implementing Winning Online Marketing Strategies

Andreea Oancea

BRAND MANAGER, OLX ROMANIA, PORTUGALIA, BULGARIA

Arnold Vieriu

MANAGING PARTNER, BAD HABITS AGENCY

Moderator

Gabriel Patru

FOUNDER THEREFOUR - BRAND STRATEGISTS & PRESIDENT IAB ROMANIA

15:15 - 16.30 SESIUNEA 4
Navigating the Future with Top Digital Minds
Internet Advertising Leaders: Overcoming Challenges and Embracing Opportunities
Dezbaterea abordeaza frontal noile provocari din publicitatea online si aduce in prim-plan modalitatile in care jucatori importanti in piata reusesc sa transforme orice impediment in avantaj strategic. Sesiunea ne invita la o discutie interactiva despre adaptabilitatea, agilitatea si inovatia necesare pentru a avea succes intr-un peisaj online in continua schimbare.

Ioana Cadir

GENERAL MANAGER, JAM SESSION AGENCY

Razvan Acsente

CMO, TAZZ BY eMAG

Galina Pinteac

COMMUNICATION & DIGITAL MANAGER, HOCHLAND ROMANIA

Victor Stroe

ASSOCIATE DIRECTOR & HEAD OF STRATEGY, LEO BURNETT

Moderator

Gabriel Patru

FOUNDER THEREFOUR - BRAND STRATEGISTS & PRESIDENT IAB ROMANIA

ZIUA 2 (26.04) - DIGITAL MARKETING MASTERCLASSES

Pe 26 aprilie, ai ocazia sa intri in contact cu partea practica a marketingului cu o zi special gandita ca un laborator de idei, care se concentreaza pe modul de implementare a tacticilor si solutiilor pe platformele digitale. Subiectele din cele 2 training-uri iti vor arata cum sa aplici diferite solutii de succes in cadrul companiei tale.

Digital Marketing Forum aduce o serie de avantaje partenerilor, contribuind la pozitionarea brandului, determinand asocierea acestuia cu specificul evenimentului si oferind oportunitatea de a interactiona direct cu persoane importante pentru companie.
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