26-27 martie 2020 // JW Marriott Hotel // Bucuresti
Inregistrare

Conferinta

O zi cu sesiuni ce reunesc specialistii locali si internationali. Conferinta va oferi oamenilor de marketing kit-ul de informatii necesar pentru a face fata provocarilor in mediul digital

click aici

Training

Un training intesiv de marketing digital pentru profesionistii romani din companii medii si mari care vor sa isi valideze strategia actuala si in acelasi timp sa afle tactici actuale. Locurile limitate!

click aici

SOCIAL MEDIA CONTENT STRATEGY

27 MARCH 2020, JW MARRIOTT HOTEL, BUCHAREST

Andrew Davis

Trainer in Social Media & Content Marketing

Social Media took the world by storm! Success stories were commonplace and having the ability to target your marketing to the perfect customer was revolutionary. However the more success that arrived, the more people entered the market, which evidently increased the competition.

With many platforms to choose from and constant developments in this space, how can you be sure that you’re getting the most from social media today?

This workshop looks at what is needed in a social media plan and lays the foundation to a strong yet adaptable strategy for the next 18 months.

This one-day workshop provides the strategic steps needed to help your approach from business objectives to conversion. It will teach you to understand customer journeys, platforms, tools, techniques and behaviours and other things needed to have success in social media.

Trainer

Andrew is renowned for helping organisations transform their business development, communication and marketing activities through digital platforms. His highly engaging strategic workshops show how a ‘digital lens’ can attract new business and improve relationships with existing customers, while answering the most popular question in social media right now: ‘So What?’. Andrew counts many of the UK’s most prominent corporate names among clients he has delivered to such as KPMG, Ogilvy, Tescos, o2, Accenture and The Royal Mail. Andrews digital career spans over 19 years including moderating chatrooms for Pop Idol and Liverpool FC, producing shows for the digital station BBC Radio 1Xtra and part of the team that saw the rise (and fall) of Myspace.com in 2006-2009. Andrew also sat on the Ofcom Advisory committee for England for 4 years, where he ensured a strong focus on innovation, technology and diversity.

LEARNING OUTCOMES

  • Understand how social media works professionally in 2020.
  • Understand the benefits and disadvantages for each of the main platforms.
  • Understand the elements of a successful social media strategy and how to create and review one.
  • Identify what qualifies as valuable social content.
  • Understanding and identifying the relevant metrics to measure success and performance.
  • Understand how to audit your profile and also your competitors.
  • Understand how to save time and select relevant tools to use when needed.

BENEFITS OF ATTENDING

  • Learn structures, frameworks and best practices to help plan your social media marketing efforts and make it all work together.
  • Create a deliverable social media strategy that aligns with your overall business, marketing and digital objectives.
  • Build confidence in explaining and delivering your social media strategy.
  • Have the input of an expert trainer to teach, answer questions and explore the immediate challenges you’re facing.
  • Share and learn from others with the same challenges as you and have the opportunity to network.
  • Have an enjoyable, thought-provoking day.

WHO SHOULD ATTEND?

This is a course for anyone who wants to gain a more in-depth understanding of digital marketing channels, best practice, tools, examples and techniques. Typical attendees would be:

  • Digital marketers who are responsible for creating and implementing digital marketing or social media strategies within their business.
  • Agency marketers wishing to be more efficient and effective at social media to sell in or deliver for clients.
  • Experienced marketers who want to review and refine their strategy and channel governance.
  • Anyone looking to update their social media skills, gain a fresh perspective or develop a successful strategy for a specific business.

DETAILED AGENDA

Strategy and Content Creation

Where are we now in 2020 with social media.
• Understanding key developments in social media and how the channels are evolving.
• How social media integrates with other channels.

Looking at what a social media strategy needs to include today.
• Identifying what can be achieved through social media.
• Ways to enhance your existing social media strategy.
• Prioritising and thinking strategically about social media objectives.

Creating content across multiple platforms.
• Developing a content marketing plan.
• Creating engaging content that works for your business and for multi platforms.
• Key types of content to create.
• How to integrate social media channels and develop a creative content strategy using customer insights.

Promotion and engagement

Looking at the ways people can find your content online.
• Understanding the algorithms for the main social media platforms.
• Brand consistency – the importance of having an integrated strategy.
• Knowing what to do after you have clicked publish for your content.

Understanding best practice for digital conversations and engagement.
• Tools and techniques on how to gather relevant audience, brand and competitor data.
• Looking at different data types and data signals.
• Building an audience on each of the main platforms (Facebook, Instagram, Twitter & LinkedIn).
• Proven social media engagement strategies for 2020.

Conversion and getting people to take action

Launching a social media ad campaign.
• Identifying the different types of social media campaigns.
• Explaining the objectives and targeting options available on major social media platforms.
• Campaign structures of each social platform.

Looking at the importance of storytelling for your content to get people to take action.
• Speaking to your industry and how to attract the right audience.
• Building customer personas.

Knowing what are the right metrics to measure.
• Understand the different types of KPIs and how to use them for your social media activities.
• Analysing social data to help with business decisions.

Exercise
  • Summarising the key lessons of the day and building multiple short exercises from them.
  • Put learning into practice using a real-life case study.
Common elements running throughout the workshop
  • A number of hands-on exercises. Group, individual and a short quiz. Exercises designed to build strategy and also quick wins.
  • Examples of B2B organisations who have turned content engagement into leads or sales opportunities.
  • The latest and most relevant tools to use. The vast majority of tools will be free and can be used on a mobile device.
  • Plenty of time for discussions and questions.

 

The course will be held in english. Limited seats available. We kindly recommend you to reserve your seat in advance. Besides the content sessions, the workshop includes working materials and access to the lunch break & coffee breaks.