10 - 11 Aprilie 2025
JW Marriott Hotel
Bucuresti
Romania’s Biggest Marketing
Conference of the Year
HOTEL JW MARRIOTT BUCURESTI
10 - 11 APRILIE 2025

Elevate Your Brand in 2025

Am descoperit idei inovatoare si strategii creative care pot transforma prezenta online. Prima zi de conferinta a adus in prim-plan lideri din industrie care au impartasit perspective despre viitorul marketingului digital. Discutii inspirationale, prezentari de impact si o masa rotunda cu experti seniori din marketing au oferit informatii-cheie pentru a-ti duce brandul la urmatorul nivel.



08.00 - 08.45
INREGISTRAREA PARTICIPANTILOR
Prima regula a conferintelor de succes? Cafea in mana si o gustare buna inainte de prima sesiune.
09.00 - 11.00
SESIUNEA 1
Creativity in the Digital Era: How To Stand Out in a Crowded Space
Creativitatea ramane un diferentiator esential in peisajul digital competitiv. Aceasta sesiune exploreaza noi modalitati de a capta atentia publicului, de a transforma storytelling-ul in actiune si de a crea continut care iese in evidenta in fata algoritmilor. Descopera cum sa imbratisezi tactici inovatoare pentru a creste impactul brandului tau.
VORBITORI
The Lies We Tell Ourselves in (Digital) Marketing

Mihai Bonca

MARKETING CONSULTANT, BRAND ARCHITECTS

descarca prezentarea
Cutting Through the Hype: How AI Is Delivering Real Business Results

János Szabó

PRODUCT DIRECTOR, PUBLICIS BUDAPEST

descarca prezentarea
Game Changer: How to Speak Gen Z's Language in the Digital Age

Estera Anghelescu

RECRUITING & EMPLOYER BRANDING DIRECTOR, KAUFLAND ROMANIA & MOLDOVA

descarca prezentarea
Elevate Your Brand: Why Creativity and Attention are the New Drivers of Digital Success

Paul Thompson 

CHIEF COMMERCIAL OFFICER, ESKIMI

descarca prezentarea
11.00 - 11.30
PAUZA DE CAFEA
O conferinta buna cere si o cafea pe masura! Luati-va un moment de respiro si pregatiti-va pentru urmatoarea runda de inspiratie.
11.30 - 13.30
SESIUNEA 2
Innovation in Action: Marketing Tactics That Change the Game
Tehnologia redefineste marketingul in fiecare zi. Aceasta sesiune iti ofera o privire asupra celor mai recente inovatii, de la inteligenta artificiala la automatizare si personalizare avansata. Vei descoperi cum sa integrezi noile tehnologii in strategiile tale pentru a obtine rezultate mai bune si mai eficiente. Nu rata ocazia de a invata de la experti despre viitorul digitalului!
VORBITORI
Realiz-ing Success: Powering Performance Beyond Search & Social

Carlos Alvarez

ADVERTISING DIRECTOR SPAIN & PORTUGAL, TABOOLA

descarca prezentarea
Top of Mind, Top of Game: Boosting Your Brand’s Mental Availability

Laura Mihaila Andrei

DIRECTOR OF MARKETING & COMMUNICATION & CX, RAIFFEISEN BANK

Data Meets Creativity: How to Turn Insights into Impactful Campaigns

Monica Dudau

HEAD OF MARKETING REAL ESTATE EUROPE, OLX GROUP

Alexandra Trofin

ASSOCIATE MANAGING DIRECTOR, DIGITAS

Irina Niculescu Belenyi

ARHITECT & URBAN DESIGNER, BAAB ARCHITECTS

descarca prezentarea
5 Stages of Pain Awareness and How to Leverage Marketing Channels Effectively to Target Them

Judith Lewis

SEO, PPC, SOCIAL MEDIA & DIGITAL MARKETING TRAINER & CONSULTANT, DECABBIT CONSULTANCY

descarca prezentarea
13.30 - 14.30
PAUZA DE PRANZ
Dupa atata inspiratie, e timpul pentru un pranz de 5 stele. Ne vedem la masa, unde networking-ul continua intre doua feluri delicioase.
14.30 - 15.15
SESIUNEA 3
Social Media & Trends: Winning Strategies for 2025 and Beyond
Cum arata viitorul marketingului digital si care sunt tendintele care vor defini urmatorii ani? Intr-un peisaj in continua schimbare, unde tehnologia evolueaza rapid, comportamentul consumatorilor se transforma, iar algoritmii platformelor sunt actualizati constant, adaptabilitatea devine esentiala. Ce strategii vor domina piata, ce canale vor castiga teren si cum pot brandurile sa ramana relevante intr-un mediu digital tot mai dinamic?
VORBITORI
Social Products: Mixing UGC and Paid Media for Maximum ROI

Alexander Stoica-Marcu

CO-FOUNDER, FLAMINJOY

descarca prezentarea
Skip Ad? Not Anymore: How to Make Digital Ads Impossible to Ignore

Laurentiu Dumitrescu

CEO, DIGITAL STAR

descarca prezentarea
15.15 - 16.30
SESIUNEA 4
Power Panel: Beyond the Trends and Into Action How Brands Are Reshaping Digital Marketing
Un panel exclusiv cu lideri din industrie care analizeaza directiile in care se indreapta marketingul digital si impactul acestora asupra brandurilor. Discutam despre tendintele emergente care vor modela strategiile viitorului, evolutia platformelor si provocarile pe care specialistii din domeniu trebuie sa le depaseasca. Descopera perspective valoroase, idei inovatoare si strategii eficiente intr-o conversatie interactiva despre viitorul industriei digitale.
TEME DE DISCUTIE
Which digital channels are delivering the highest ROI for brands today?
How can brands create a seamless omnichannel experience for consumers?
How can brands effectively integrate traditional and digital marketing channels?
How can brands turn data into compelling and authentic storytelling?
How can brands maintain a unified voice across multiple platforms?
How can marketing leaders balance innovation with maintaining brand consistency across channels?
What is the long-term role of social media in a brand’s overall marketing strategy?
VORBITORI

Elis Isa

CHIEF DIGITAL AND MARKETING OFFICER, L’OREAL

Diana Tanase

HEAD OF MARKETING, MASTERCARD ROMANIA

Andreea Patrascu

HEAD OF DIGITAL, ORANGE ROMANIA

Dragos Andronache

HEAD OF DIGITAL, UNITED MEDIA SERVICES

Stefan Chiritescu

CHIEF STRATEGY OFFICER, MCCANN WORLDGROUP

Ionut Andrei (Moderator)

FOUNDER, STRATEGIST, CONSULTANT | V8, MARKETIZE, SO NEXY




PARTENERI 2025

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