Strategy in Practice: Building Smarter Campaigns in a Fast-Changing Digital World
Explorezi modul in care o strategie bine definita poate sta la baza unor campanii care aduc rezultate. Sesiunea aduce in prim-plan perspective relevante din piata, sustinute de studii de caz valoroase si solutii noi deja testate in contexte reale. Exemple concrete, abordari aplicate si insight-uri utile te vor ajuta sa intelegi cum se construiesc campanii coerente si eficiente.
The Power Shift: How Influencers Define Digital Marketing Performance
Imogen Coles
HEAD OF INFLUENCE, EMEA, OGILVY GROUP
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Winning the Omnichannel Customer: How Data, CRM & Retail Media Drive Growth in Modern Retail
Raluca Mindirigiu
MARKETING & CLIENT RELATIONS DIRECTOR, AUCHAN RETAIL ROMANIA
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Digital Sovereignty: Regaining Control in a Fragmented Advertising Landscape
Alice Poenaru
ACCOUNT DIRECTOR, ADFORM SEE
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The Old Advertising Playbook No Longer Works: Achieve Scalable Performance Beyond Search and Social
George Ntouzos
CHIEF PRODUCT OFFICER, PROJECT AGORA
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The New Creative Era: How Brands Will Imagine and Build Campaigns
Alexander Stoica-Marcu
CO-FOUNDER, FLAMINJOY
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